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What are Brand Archetypes and why are they important?
ebaqdesign - The hero archetype is definitely one of the most highly represented archetypes and personalities when it comes to branding. Examples of brands that use the hero archetype in their messaging:
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Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
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Do you know your brand's archetype? Take the quiz now!
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