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:quality(70):focal(485x147:495x157)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/OQRRQONEZRHWBCHBQ34CVYWS5A.png "The Strategy Behind The Hugo Boss Rebrand | BoF")
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Joe Lycett changed his name to 'Hugo Boss' to protest against the company
/cloudfront-us-east-2.images.arcpublishing.com/reuters/6KLJKI22YJJZVHIXO2FMX5WEIA.jpg "Hugo Boss exceeds 2021 sales target after strong Q4 | Reuters")
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Hugo Boss Logo and symbol, meaning, history, PNG, brand
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