![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?quality=75&width=1200&auto=webp)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter](https://pbs.twimg.com/media/ESFPfYGW4AAz06G.png)
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/AsW9jmdK9u" / Twitter
![Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/02/12/joelycetthugoboss0203.jpg?width=1200&height=630)
Joe Lycett: Changing my name to Hugo Boss has been a headache | London Evening Standard | Evening Standard
![Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN](https://media.cnn.com/api/v1/images/stellar/prod/200302124308-joe-lycett-file-restricted.jpg?q=x_3,y_199,h_1684,w_2993,c_crop/h_270,w_480)
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
Comedian Joe Lycett changes name to Hugo Boss to protest brand's treatment of small businesses | CNN
![Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME](https://pics.me.me/comedian-joe-lycett-changed-his-name-legally-to-hugo-boss-70145267.png)
Comedian Joe Lycett Changed His Name Legally to Hugo Boss to Protest Against There Abuse of Copyrighting Laws | Protest Meme on ME.ME
![Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially Joe Lycett on Twitter: "@HUGOBOSS It's clear that @HUGOBOSS HATES people using their name. Unfortunately for them this week I legally changed my name by deed poll and I am now officially](https://pbs.twimg.com/media/ESMBjSvWkAA4PN-.jpg)