British comedian Joe Lycett legally changes name to Hugo Boss to troll fashion brand - Dimsum Daily
More controversy for sailing sponsors as Hugo Boss under fire - Marine Industry News
Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online
The Story of Joe Lycett: A Scent with a Meaning and a Person with a He – Palm Safe
Hugo Boss (nee Joe Lycett) | pink fish media
Joe Lycett takes back own name after changing to Hugo Boss
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Comedian Joe Lycett changes his name legally to Hugo Boss | Daily Mail Online
Joe Lycett 'stands to make £1.5m' from Hugo Boss name change | Metro News
Comedian Joe Lycett legally changes his name to Hugo Boss
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Comedian Joe Lycett changes name to Hugo Boss in swipe at fashion house | Comedy | The Guardian
Hugo Boss responds to comedian Joe Lycett's name change - TheIndustry.fashion
Joe Lycett Is No Longer Legally Named Hugo Boss | Exclaim!
UK: Comedian Joe Lycett legally changes his name to Hugo Boss | UK News
Joe Lycett sells tickets for Hugo Boss & Friends show as he trademarks Boss La Cease... - Radio X
Joe Lycett trolls Hugo Boss in series of hilarious statements | Metro News
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
The Poke on Twitter: "Joe Lycett changed his name to Hugo Boss to right a wrong and we really like his style. https://t.co/bK5PEj41qh https://t.co/xisuVftgZ1" / Twitter
Why Joe Lycett changed his name to Hugo Boss - Inside Birmingham comedian's fashion house feud - Birmingham Live
Joe Lycett: Comedian changes his name to Hugo Boss - BBC News
Joe Lycett reveals impact of legally changing his name to Hugo Boss - The Irish News
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/thenational/L3YCG7Q3GRMML2V5A7G2LDANSU.jpg "Comedian Joe Lycett changes his name to Hugo Boss to protest label's treatment of small businesses")
Comedian Joe Lycett changes his name to Hugo Boss to protest label's treatment of small businesses
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
