Adidas says dropping Ye's Yeezy shoes could cost it over $1 billion
The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
adidas News Site | Press Resources for all Brands, Sports and Innovations : YEEZY
Adidas says dropping Kanye West could cost it more than $1 billion in sales | CNN Business
adidas + KANYE WEST announce the YEEZY BOOST 350 V2 White/Core Black/Red