As Under Armour looks to terminate deals with UCLA and Cal, Utah's contract appears safe
Under Armour - Wikipedia
Under Armour Seeks to Do for Maryland What Nike Did for Oregon - The New York Times
Bringing Purpose to Student-Athlete Partnerships
Nike dominates college football apparel, but may not be champion on the field
Under Armour makes high-school push in its 'backyard' – Baltimore Sun
Under Armour will end $50 million sponsorship with University of Cincinnati, reports say – Baltimore Sun
Sports Partnerships Post-Pandemic: Lessons From The Under Armour-UCLA Case Study
Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams | Runner's World
Under Armour invests in young athletes in wake of pullback from big-time college deals | Ad Age
Under Armour Continues Cost-Cutting Trend With Univ. Of Cincinnati Buyout Agreement - PressBox
Christon Chronicles: A breakdown of which apparel sponsor would best suit UCLA Athletics - Daily Bruin
Bringing Purpose to Student-Athlete Partnerships
Under Armour seeks to end record-breaking sponsorship deal with UCLA - Daily Bruin
Under Armour exits yet another school sponsorship deal as part of big shrink
Under Armour terminates 15-year, $280 million apparel deal with UCLA over lack of 'marketing benefits' - CBSSports.com
Sports gear maker Under Armour halves sponsorship commitments | Financial Times
Desert Ridge benefits from Under Armour deal | Sports | eastvalleytribune.com
History
Texas Tech approves sponsorship extension with Under Armour - Baltimore Business Journal
U.C.L.A. and Under Armour in Record Sponsorship Deal - The New York Times
Under Armour, UC Berkeley sponsorship deal ends - Baltimore Business Journal
Breaking Down College Football's Apparel Brand Partners - Boardroom
Milton High School To Receive Under Armour Gear | Alpharetta, GA Patch
Under Armour - The Next Nike? (NYSE:UAA) | Seeking Alpha
Stevenson considering Under Armour sponsorship deal
UCLA Athletes Ditch Under Armour Shoes Despite $280 Million Deal
