![Why Under Armour Should Have Focused on Couch Potatoes Instead of Athletes for Its Athletic Gear | Marker Why Under Armour Should Have Focused on Couch Potatoes Instead of Athletes for Its Athletic Gear | Marker](https://miro.medium.com/focal/1200/675/43/47/1*unEoElUEK67UXudlH9h1gA.jpeg)
Why Under Armour Should Have Focused on Couch Potatoes Instead of Athletes for Its Athletic Gear | Marker
![Under Armour's Semi-Annual Sale is happening now, and the deals are seriously good | CNN Underscored Under Armour's Semi-Annual Sale is happening now, and the deals are seriously good | CNN Underscored](https://media.cnn.com/api/v1/images/stellar/prod/ua-lead.jpg?c=16x9&q=h_270,w_480,c_fill)
Under Armour's Semi-Annual Sale is happening now, and the deals are seriously good | CNN Underscored
![Darren Rovell on Twitter: "20 Years Ago: Under Armour's 1st product, the #0037 shirt, does $17,000 in sales for the company in 1996. UA now up to $5B in annual sales. https://t.co/YpWPYJNqA0" / Darren Rovell on Twitter: "20 Years Ago: Under Armour's 1st product, the #0037 shirt, does $17,000 in sales for the company in 1996. UA now up to $5B in annual sales. https://t.co/YpWPYJNqA0" /](https://pbs.twimg.com/media/CyUJCgwW8AEAVSM.jpg)
Darren Rovell on Twitter: "20 Years Ago: Under Armour's 1st product, the #0037 shirt, does $17,000 in sales for the company in 1996. UA now up to $5B in annual sales. https://t.co/YpWPYJNqA0" /
![Under Armour reports $183 million loss, sales fall 41% due to coronavirus - Baltimore Business Journal Under Armour reports $183 million loss, sales fall 41% due to coronavirus - Baltimore Business Journal](https://media.bizj.us/view/img/488971/under-armour-1*1200xx4000-2250-0-375.jpg)